Qingdao is now the second largest city in Shandong Province and the fourth largest port city in China. The headquarters of the Fortune Global Top 500 Haier and Hisense are all in Qingdao and there are many enterprises on the list of Fortune China Top 500. Booming industry and entrepreneurial spirit will successfully carry the city over to a brighter future.
Haier Group is a global leading provider of better-life solutions, with its more famous white goods business brand for nine consecutive years. In the era of the Internet and the Internet of Things (IOT), Haier transformed from a traditional manufacturing enterprise into a win-win IOT community ecology, leading global companies to take the lead in detonating IOT economy. The founder of the company, Mr. Zhang Ruimin, is the Chairman of the Board of Directors and Chief Executive Officer.
The company was founded on December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of the times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from the collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things. In 2017, the Haier Group achieved a global turnover of 241.9 billion yuan, and the global total pre-tax profits exceeded 30 billion for the first time. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.
Hisense is a large electronic information corporation in China, founded in 1969. Hisense owns Hisense Appliance and Hisense Kelon Appliance, the two listed companies. Hisense is also the only enterprise group in China which has three well-known trademarks such as Hisense, Kelon and Ronshen.
It is a joint venture between Hisense Group and Hitachi Appliances Inc, for air-conditioning manufacturing, technology development, marketing and service. Hisense has a highly developed manufacturing plant with quality assurance facilities. Hisense is continuously developing new commercial air-conditioners to keep up with the high demand for advanced technology, high specification and high quality air-conditioning systems. With leading design, effective service and professional management, Hisense is producing the most advanced central air conditioning technologies in China and then distributing these systems to the world market, leading China’s CAC technology to a higher level and therefore creating a better eco-enviroment.
Qingjian Group Co., Ltd (hereinafter referred to as Qingjian) was established in 1952, which mainly engaged in domestic and international construction projects and investment, real estate development, capital management, logistics, design consulting and etc.
Qingjian was one of the first 15 enterprises in China to pass through the housing turnkey contract with top grade qualification. Qingjian ranked the 277th in the “Top 500 Chinese Enterprises” and the 62th in the “ENR the Biggest Worldwide 250 International Contractors”. In 2005, Qingjian was granted the “National Quality Management Award” which was the third awarded construction enterprise. In 2011, it won the “Enterprise management award in Shandong province”. In 2012, it won the first “Mayor Quality Awards of Qingdao City”. In recent years, Qingjian has attained over 300 honors and awards at or above provincial level including “China Famous Trademark”, “National Outstanding Construction Enterprise”, “National Customer Satisfaction Enterprise” and so on.
Qingdao(Tsingtao) beer—one of the legacies left from the years of German administration along with the Bavarian appearance of the city’s architecture has apparently gained a world-wide following. Every August, there is an International Beer Festival, which attempts to rival the German Octoberfest.
Tsingtao Brewery Co., Ltd. (its predecessor Nordic Brewery Co., Ltd) is the first brewery plant established with European techniques in China in 1903. Till now, it has become a world famous producer over a century’s development. Tsingtao Beer has ranked top 10 in the world brewery in terms of production and sales volumes, and been exported to over 50 countries and regions. In 2005, the company was successfully selected as the official sponsor of Beijing 2008 Olympic Games.
In the latter 1990s, Tsingtao Brewery led the trend of M&A throughout the country. At present, the Company has almost completed the nationwide strategic layout with 50 breweries and 3 malting mills in 18 provinces, cities and autonomous regions and a sales network covering the whole country. In 2001, Tsingtao Brewery began to adjust its strategy from ‘to realize organic growth before being industrial leader’ to ‘to be industrial leader before realizing organic growth’, and maintained great achievements in system integration. In 2002, Tsingtao Brewery stepped on the path of internationalization of ‘win-win in competition and cooperation’ through establishing strategic alignment with Anheuser-Busch Companies from USA, and successfully entered the Taiwan market in the same year, which accelerated its process towards overseas expansion.
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