NEW YORK, December 18, 2018 — World Brand Lab today released the 2018 edition of its World’s 500 Most Influential Brands list. Amazon, last year’s runner-up, beat out Google and Apple for the top spot. Amazon’s significant progress in artificial intelligence and big-data technology helped its third-quarter operating profit hit a 10-year high. Google, the second-place finisher, continued to win accolades for advanced technology, including its research on autonomous vehicles. Apple fell to third place. China, despite being the world’s second-largest economy, was represented by only 38 brands. Among the best-performing Chinese brands were State Grid, Tencent, Haier, Huawei, Tsingtao , Sinochem, WULIANGYE, Air China and CASIC.
The list, published annually since 2004, tracks three key indicators: market share, brand loyalty and global leadership. Combined, they offer a proven measure of each brand’s ability to establish market presence, capture market share and generate profit. World Brand Lab launched the list after refining its methodology while tracking more than 20,000 brands worldwide.
Despite an economic downturn in Europe and the US, brands from those regions seem to be holding firm. The US represents 223 out of the top 500 brands, retaining its position as the brand superpower. Traditional European leaders France and the UK rank second and third with 43 and 42 brands, respectively. Japan, China, Germany, Switzerland and Italy represent the second tier of brand powerhouses, with 39, 38, 26, 21 and 15 entries, respectively.
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